Leveraging the Most Out of Lane: Strategies for Single Properties or Small Portfolios
For the first time in the world of commercial real estate, asset and property managers need to think beyond the relationships they’ve made with the key contacts that sign lease agreements. Countless stakeholders include retailers, 3rd party partners and the plethora of modern professionals accessing the building each day. The modern professional seeks out a place of work that offers them a day-to-day experience that is elevated, convenient and enjoyable. This also means that property managers now need to associate themselves with a deeper concept of hospitality never known before. Legacy technology and multiple tools needed to accomplish daily tasks, can now be integrated into Lane platform workflows. But with any change, the transfer takes time.
However, often a new platform with as many opportunities as Lane offers can be daunting to building managers that are unsure of how to best leverage the platform. Sometimes properties are limited in resources, amenities, or retailers. It can seem like a baffling task.
Thankfully, with Lane, there are ways to overcome the overawe. There are countless opportunities to capitalize on gaps that would not have otherwise been filled:
Challenge 1: Lack of Human Resources
Credit: Peter Ryan
A trepidation property managers commonly face, is the worry that there is no one designated resource to oversee the Lane platform. Property managers are often spread too thin to even consider adding to their role. There is now much more gravitas surrounding tenant experience and workplace satisfaction. This means more strategy, more energy and a deeper understanding of communications, relationships and efficiency. And with more tasks, but no additional human resources, the apprehension is fair. What’s important to focus on is encouraging users of the app to give more to get more out of the platform. An entire workplace ecosystem is being created with content published on the platform.
• Create a group of admins (tenant representatives from each company at the building) to form a committee, where those involved will be ambassadors on the app. They will bring forth content from their companies and communities to populate the app with news, promos, interviews, registrations, events and more. This is a great exercise in trust and relationship building.
• Engage volunteers/interns to manage the platform. Empower this new workforce and rotate between them for fresh perspectives.
Challenge 2: Lack of Amenities
With smaller buildings, there may only be a few physical amenities on-site. But there is no need for platform managers to despair. By framing content in the correct way, posts can retain their fresh, informative quality. No reason to worry about stale content on the app.
• Bring in external events to grow interest, such as interactive art installations, business talks, or speaker series.
• Or utilize more Lane integrations, like Ritual, LiveSafe and CityMotion. These integrations don’t require any hardware or signage fixtures in your space, but when plugged into the app, they supplement content with their own current material — timings on transit in your area, the best deals for lunch and a way to engage your tenants in safety procedures in and around your building.